Edward Marshall Boehm Essay Example for Free

Edward Marshall Boehm EssayEdward Marshall Boehm is a farmer, veterinarian and nature lover living near New York. He is in the art porcelain business. His merchandise is well- fill outn of its feature and uniqueness. The Boehms wanted to position the company for the long run. Their goals for the company were to make the world cognizant of Mr. Boehms artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires. There atomic number 18 two main issues go about by the company. First, the process of making these porcelain products is complicated and required detailed technical skills the company does not take a shit enough skilled staffs and producing power to meet the demand from the market. Second, the company lacks of enough distribution channels to make awareness of its brand and the uniqueness of its products. The contribution o f the case to strategic management is that Edward Marshall Boehm wants to set a detailed demographic where everyone in the world would be able to see.In order for him to show attain his demographic he has to go through special procedures in order to do so. There are levels to managing his creations how he wants to sell them and who how he want to sell them to. In strategic management you must know your target market and area. You must also know that it takes certain levels of skilled workers in order to contest with major competition. Recommendations for solving the problem of the company can be to try to reduce costs by using other materials at a lower cost or developing a high-velocity production process.Due the fact that the most competitive advantage of the company is the uniqueness and high quality of the product, the company should preserve its quality instead of using cheaper materials or faster production time that may violate the value of its products. First, the compan y should hire more staffs and train them to produce the products in order to append production of lower priced products. Meanwhile, it should find more distributors to raise awareness of the company with larger markets.